News - Makeupandbeautyblog.com Attends Dinner Hosted by SF Fashion Week Key MAC Makeup Artists, Victor Cembellin and Louise Zizzo - Makeup and Beauty Blog

The outside of Perbacco Eating house in San Francisco, California

Concluding night Victor Cembellin and Louise Zizzo, MAC Senior Artists and central makeup artists for San Francisco Fashion Week 2007, hosted dinner at Perbacco eating house in San Francisco, California. Writers, editors, beauty bloggers and key members of the MAC team met and mingled over drinks and dinner to discuss the upcoming mode shows.

I had the pleasance of meeting many people involved in the San Francisco Bay Area mode and beauty world, including Donna Kato, Way Editor at The San Jose Mercury News, Annie from the beauty Web site bellasugar.com and Christine M. from the blog Temptalia.com. And of course at that place were all the lovely folks at MAC, like Allison Greenberg and Heather Park, a Manager in MAC's Global Communications and dazzler blog connoisseur!

So what happens during a 4-course meal when y'all get a bunch of dazzler-obsessed writers, bloggers, and MAC Artists together? The conversation inevitably goes to the products. In between bites of heirloom love apple salad, filet mignon and truffle mashed potatoes, at that place were declarations of castor devotion (Victor loves the 266, Christine loves the 187), exclamations of life-changing MAC products (Heather swears past Mineralize Skinfinish and Liquidlast Liner), and the skinny on MAC makeup on the runway.

And so what's your favorite castor?

To create the looks for the 2007 runway, Victor and Louise first met with the designers at the San Francisco MAC Pro Shop to discuss collections and the designer'southward makeup vision. Victor says that this year we'll exist seeing a lot more '40s-inspired looks and lots of sophisticated smokey eyes.

I was likewise not surprised to observe there's an element of improv backstage when it comes to achieving a await. Last year, for the designer Genevieve Primavera'south show, the MAC makeup squad at commencement had trouble creating a deep, night goth lip with traditional pencils. Victor decided to improv by using Fluidline Liner in Macroviolet and applying the liner on the lips with the 266 brush. The upshot? Deep, dark-colored lips that would make any vampire jealous.

Heather and I talked at length about how beauty bloggers are changing the face of the beauty manufacture. She mentioned many interesting facts and statistics she's learned since becoming MAC's web log expert. Would you believe that 63% of women who read a positive review of a product in a beauty blog go out and purchase that product? Beauty bloggers are get-go to hold serious sway in the dazzler product court, yet many traditional retailers and manner show organizers don't recognize blogging as a legitimate form of journalism. MAC is doing cutting edge work by cultivating relationships with bloggers; in due time I recall we'll encounter more than and more cosmetics companies and retailers actively courtship the blogosphere.

Another shot of the MAC dinner held in the Barolo room in Perbacco eatery

After dessert, a chocolate molten cake that sent me to chocoholic ecstasy, the dinner attendees received a lovely goody bag with MAC products from the new Smoke Signals Limited Edition Collection. I'm looking forward to reviewing all of information technology for yous soon!

Who knew there were others out there who could wax philosophic for hours nigh the merits of concealer? It was a groovy evening with lively and interesting people, and I had a fantastic time.

I'thou then glad that I go to share this with yous! Have a stunning, yes stunning, Thursday.

Your friendly neighborhood dazzler addict,

Karen

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